“The goal, in the end, is not so much to substitute, but more about adding new segments,” says Goldschmied, who gave the world stone-washed denim. The indigo would rub off and ruin the knitting machines. The techniques used to make Goldschmied’s indigo sweater aren’t possible with traditionally dyed yarn. The market for hair shirts and sackcloth is limited. They promise designers greater aesthetic possibilities and producers lower overall costs.Īt their best, they’re justified even if you couldn’t care less about the environment. Such scalable innovations, not one-off art projects or a nostalgic return to “natural” products, are the key to reducing the environmental impact of textiles and apparel. The T-shirt carries motifs and figures proclaiming that part of the story: “99% less water, 90% less chemicals, 99% less electricity, 99% less waste water, 100% less heat energy.” These days Goldschmied is among the designers most prominently focused on reducing denim’s environmental impact. The yarn was spun from fiber that was already blue. Instead of coloring the outside of cotton yarn, the indigo was added during the process of creating Tencel Modal, the eco-friendly cellulose fiber produced by Austria-based Lenzing AG. They demonstrate the possibilities of a new approach to indigo dyeing. They’re samples, designed by premium-denim pioneer Adriano Goldschmied to fire the imaginations of apparel makers. For the first time in several years, I find myself in the throes of clothing lust. The fabric is silky, with a beautiful drape. The indigo sweater is like nothing I’ve ever seen, the texture of its varied stitches enhanced by the wear patterns you usually see on blue jeans. The T-shirt is inky blue and incredibly soft, with drawstrings up the sides to adjust the fit.
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